It is also offering a £1000 part-exchange allowance – similar to a scrappage scheme – on any petrol or diesel car, meaning a discount of up to £4750 is available on the EX5 Max. Higher-spec cars also come with a £500 subsidy towards an Andersen home charger, and a public charging voucher worth £499.
Geely’s UK boss Michael Yang said this focus on affordability is one of the main pillars of the Geely brand, which will effectively be the entry point into the Geely group.
“We have our unique development strategy,” said Yang. “We provide extraordinary value for the customers, because we think these customers deserve this, because they believe in us – they believe in the new brand, and they believe in the new products.”
“But we’ll keep a proper profit,” he added, suggesting the brand will not need to raise prices to bolster its margins once it has established a market share.
Currently, the EX5 is not eligible for the ECG – hence Geely’s own discounting programme – but Yang said the brand’s position in the Geely group stands it in better stead than independent Chinese rivals to potentially secure the subsidies, and it is in talks with the government.
“We are still working with the UK Government and what the difference of Geely is compared with other Chinese brands. We operate designing studios, engineering centres and the manufacturing bases in UK – so we have our own advantages for the future,” Yang said.
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