IRVINE, Calif., Dec. 18, 2025 — Transax, the complete AI-powered platform for powersports dealers, returns to AIMExpo 2026 as the official sponsor of the Dealer Tech Zone. At the upcoming show, taking place January 7–9 in Anaheim, California, Transax will showcase its latest AI-driven capabilities, including the AI Sales Agent for Powersports and a new single-view CRM.
The company will host a special educational session, “How AI Is Reshaping Dealership Operations and What It Means for 2026,” on Thursday, January 8, at 10:30 AM on the Dealer Evolution Stage. Joined by Accelerate2Compliance, the discussion will cover the real-world impact of AI in powersports — from reducing repetitive work to navigating new compliance requirements.
“We’re entering a time where AI isn’t just a buzzword. It’s becoming core infrastructure for dealers,” said Jared Dowdy, Vice President of Sales & Strategic Partnerships at Transax. “We’ve built Transax to remove complexity, streamline operations, and give dealers a clear advantage in a tightening market. AIMExpo is the perfect stage to show how the right AI tools can protect margins, simplify compliance, and unlock new efficiency across the entire dealership.”
Featured Experiences at AIMExpo
Throughout the show week, Transax will feature several hands-on experiences and new capabilities designed to help dealers enhance efficiency and streamline operations:
- AI Sales Agent Demo: A live demonstration of how AI can fully automate lead follow-up, re-engagement, and customer nurturing to improve sales velocity and conversion.
- Free Dark Web Exposure Report: Through Transax’s partnership with Accelerate2Compliance (A2C), dealers who pre-register for a demo will receive a personalized security report identifying any dealer data currently exposed on the dark web.
- Preview the New Single-View CRM: A first look at the enhanced CRM experience that brings all customer interactions and tools together in one place. Built for the dealers — by the dealers.
“Technology is transforming every corner of the powersports business, and AIMExpo is where those changes come to life,” said Cinnamon Kernes, Vice President of Market Expansion at the Motorcycle Industry Council. “With partners like Transax leading the conversation, we’re helping the industry see what’s next and making sure everyone has a chance to be part of it.”
Visit the Dealer Tech Zone
Powered by Transax, the Dealer Tech Zone will once again serve as a central gathering point on the show floor. Located near the center of the hall, it remains one of the most popular spots at AIMExpo to recharge devices, take a break, or meet with industry peers.
About Transax
Transax is the Complete Dealership Platform, delivering an all-in-one, AI-powered system for powersports dealers. The platform helps streamline operations, personalize customer experiences, and automate the workflows that drive revenue. From marketing and sales to financing, automation, and customer engagement, Transax helps dealers operate smarter, faster, and more profitably.
About AIMExpo
AIMExpo is North America’s premier powersports trade event, uniting the industry for three days of networking, education, and product launches. Produced by the Motorcycle Industry Council, the event features hundreds of exhibitors showcasing the latest in motorcycles, ATVs, side-by-sides, e‑power vehicles, aftermarket parts and accessories, gear, technology, and business services. Held at the Anaheim Convention Center in Southern California, AIMExpo is the must-attend event for dealers, media, and industry professionals. Learn more at AIMExpoUSA.com.
Visit Transax at Booth 1034 during AIMExpo Anaheim, January 7–9.
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