Amazon just chopped 20% OFF the price of our favorite color Kindle e-reader – but you better act fast

Getting a good deal on an e-reader can be a tricky business, so it’s worth keeping your eyes peeled whenever Amazon is running a sale. Today, for instance, buyers can get 20% off the Amazon Kindle Colorsoft, representing $50 in savings on our favorite color e-reader on the market.

This particular deal for the Kindle Colorsoft is for the version without lockscreen ads. Despite being a color edition, it still feels like a high-contrast paper reading experience, not unlike some of the best E ink tablets, while still coming with 16GB of storage. It also has multiple contrast modes for reading, so you have some room to adjust the page displays to your liking.

The Colorsoft, being one of Amazon’s premium e-readers, also features a pretty impressive battery life with each charge. Add in water resistance, a massive selection of titles, and a 7-inch display, and you’re looking at a good discounted price on a solid device.

✅Recommended if: you want the best color Kindle available, offering access to several page customization options and reading modes; you’d prefer an e-reader that offers a long-lasting battery without sacrificing bright, high-contrast page displays; you want something with a screen of around 7 inches that can be used in a wide range of indoor and outdoor lighting conditions.

❌Skip this deal if: you don’t care about having a color display and you’d rather save an extra hundred bucks on something in black and white; you’d prefer to go with a cheap tablet for reading than to spend the extra money on the Kindle lineup’s paper displays; you’d prefer an e-reader with a smaller or larger screen.

The Amazon Kindle Colorsoft is a solid color e-reader, featuring a 7-inch color display, an IPX8 waterproof rating, wireless and USB-C charging, and a battery life of up to eight weeks. The display is 150 ppi in color, 300 ppi in black and white, and it also offers a 16-level gray scale brightness. At its normal price point, the Colorsoft might feel a little pricey for those who aren’t really sure if they’ll want a color display, though the $200 price tag definitely seems a little more appealing.

While the retailer also offers a “Signature Edition” Colorsoft model with more storage and a few other improved features, this deal is for the non-ad-supported edition with 16GB of onboard storage. Nevertheless, it’s a pretty good price on the regular edition, whether you’re a first-time e-reader buyer or you’re looking to upgrade from an economy-level model.