Amazon users now have three ways to access Alexa Plus — but they don’t have to

Amazon first announced the AI-powered version of its voice assistant back in February 2025. Since then, the e-commerce giant has expanded early access to Alexa Plus to more and more users. The company even began automatically upgrading the software for free for Prime members in mid-January. It’s been a year since the initial announcement and Amazon is now ready to make Alexa Plus available to everyone in the US.

If you’re interested in giving Alexa Plus a try, Prime members can simply say, “Alexa, upgrade to Alexa Plus.” You can also activate it by logging on to your Amazon account on Alexa.com. There’s also the option to head over to Amazon.com/AlexaPlus, where there will be a button you can click to get Alexa Plus.