With the Luce, however, he said the goal was to achieve a singular design, adding: “Piero [Ferrari, son of Enzo and Ferrari shareholder] was very supportive of the purity and the simplicity that we explored.”
Regardless of Piero’s backing, Ive admitted to he is “anxious” about showing the design to the world, primarily due to the weight the badge holds and the number of eyes that will be on it – and the wide-range of opinions that will be offered on it.
Jony Ive (left) and Marc Newson created design house LoveFrom in 2019
Speaking about being tasked with designing Ferrari’s first electric car – a topic that has sparked much debate and opinion across the automotive sphere – Newson admitted it has presented “unique challenges” but with it much “freedom”.
He said: ”One of the great and serendipitous sort of things is that this is an electric vehicle, the first electric Ferrari, right? So that afforded us a degree of freedom that perhaps we would otherwise have not had: literal physical freedom or creative freedom… on many levels here.”
Newson echoed Ive’s comments on the importance of making the car’s design singular, saying: “There are obviously many problems to solve from the interior to the exterior, but there’s a consistency and a singularity that enables you to get to the end goal.
“Sadly, we can’t talk about a lot of it [regarding the exterior], but I think if we could, you’d see that level of underlying thread that links everything together.”
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