Chrome fights for visibility with offer to pin itself to taskbar

Some battles just never end. Here in 2026, the cola wars may have lost a lot steam, but that rivalry continues. The war on drugs still chugs along, despite its utter senselessness. And while it’s much less heated these days than it was twenty-some years ago, the browser wars are still being fought. This week we’re checking out one of Google’s latest Chrome Canary releases, where the browser is trying out a new trick to give it a little edge.

While the big thing in browsers right now is AI integration, with Chrome’s Gemini sidebar or Copilot in Microsoft Edge, the browser wars aren’t just about attracting new users with big feature launches. That’s absolutely valuable, but the companies behind browsers are just as interested (if not more so) in user retention. You build up your user base through familiarity, and that’s exactly why so many browsers are as aggressive as they are with encouraging you to set them as your system default.

Chrome already does just that (and has for the better part of forever), but Chrome developers are now testing a new onboarding screen that’s even more hawkish than before (via WindowsReport).

So far, when installing Chrome and running it for the first time, users have been presented with a screen like this:

And that’s what most of you are still seeing today. There’s a request to configure Chrome as your default browser, and while the message itself is big, front-and-center, the actual button is tucked away in the corner.

Install Chrome Canary, however, and there’s a chance you might see a new screen here. This currently appears to be in testing, but you can force it to appear by visiting chrome://flags/ and setting the #first-run-desktop-refresh flag.

As you can see, Google’s making a few big changes here. The button to set as default is now much more prominent. And beyond just configuring Chrome as your default browser, it’s also offering to helpfully pin itself to your Windows taskbar for quick, persistent access. We even get a big new illustration showing off just that.

That may not seem like a huge deal, but with Chrome being installed on thousands upon thousands of PCs every day, any little edge that makes a user more likely to stick with it can end up having real consequences at scale. It’s no certainty yet, but it feels like there’s a solid chance we’ll soon see this new onboarding screen become the norm for Chrome.