Chinese van maker Farizon has expanded its UK line-up with the electric V7E, having arrived here in early 2025 with the larger SV.
The V7E will go up again the new Ford Transit City as a stripped-back, narrow, urban-friendly van priced from £29,000 (excluding VAT). Sales will begin this month.
The front-wheel-drive V7E is offered with either a 50kWh or 67kWh battery, delivering up to 204 miles of WLTP combined range. It can take a payload of up to 1338kg.
Positioned as a more value-focused proposition than the SV, the V7E looks set to play an important role for Farizon in the retail market as it tries to attract owner-drivers.
Calum James, general manager for Farizon at the brand’s distributor, Jameel Motors UK, told Autocar: “We think this is going to be for people who are making that transition from petrol or diesel vehicles for the first time.
“There is definitely some crossover [between the SV and V7E] but there are some key differences. If they want two seats and they want the payload, it would definitely appeal to an SME [small to medium-size enterprise] or a man in a van.”
James called the new van “a real opportunity”, explaining: “It actually kind of bridges the gap between both worlds, with its range, battery choice and the capability you could get from an L1H1 SV van.
“The two-seat layout may narrow its appeal for some users, but it creates clearer separation from the three-seat SV.”
James believes that over time following the introduction of the V7E, the main size for the SV will become L2H2 and L3H3, with fewer L1H1 variants being sold.
James also confirmed that the SV chassis will be the primary focus for conversions, although a chassis option for the V7E hasn’t entirely been ruled out.
“It is available as a chassis in some markets, like Australia,” he said. “It’s something we’ve got no immediate short-term plans to bring it to Europe.
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