A Look at Opening Day

By TDSNEWS999 May 10, 2025 0

Today at AIMExpo

New Product Central

MIC Lunch & Learn

Yesterday at AIMExpo

Directions, Dates, and Times

Show Features

AIMExpo Show Office & MIC Business Center

MIC Member Benefits

The Disruptive Thinking Stage on the show floor will feature three presentations – on market expansion, on predictive analytics, and maximizing resources and efficiency.

11:15 am to noon – Disruptive Thinking Stage, Show Floor
Market Expansion: What Does It Really Mean and How Will We Get There
Having the right products, bringing down barriers, and creating a welcoming space are key to growing the market. But how is that done? When iconic, historied brands Moto Morini and Royal Enfield reentered the North American market, they also redefined expectations of entry-level motorcycles and who those motorcycles are built for. The brands took a holistic view of the new-rider marketplace and created strategies that contributed significantly to bringing the moto-curious into our community. Meanwhile, Malcolm Smith Motorsports embraced the fun opportunities that motorcycling can bring by hosting events accessible and enjoyable for everyone, riders and non-riders alike. Learn how Moto Morini, Royal Enfield, and Malcolm Smith Motorsports created a new space for new riders, and how their open, welcoming approach helped bring down barriers of entry for new customers.
Moderator: Laurette Nicoll
Panelists: Ross Clifford, Business Head – Americas, Royal Enfield | Chris McGee, Chief Operating Officer, Moto Morini | Alexander Smith, General Manager, Malcolm Smith Motorsports1:30 to 2:15 pm – Disruptive Thinking Stage, Show Floor
Deciphering Demand Trends and Decoding Price Patterns in Powersports
Through the lens of historical trends, current market shifts, and future trajectories, we will explore powersports sales, pricing indices, and their interplay with the broader economy. Whether you’re navigating high-speed sales surges, downshifting demand trends, or pricing plateaus, this “storified roadmap” offers critical insights for industry leaders, analysts, and enthusiasts alike – fueling informed decisions to accelerate growth and avoid potential economic spills on the horizon. From the acceleration of consumer demand and tepid deceleration to the sharp turns of inflationary pressures, the story of powersports unfolds as a reflection of broader economic dynamics, and most importantly, offers actionable insights for anyone navigating the long, winding road ahead.
Presenter: David Savlowitz, Founder and CEO, Competitive Analytics

4:15 to 5 pm – Disruptive Thinking Stage, Show Floor
Sell More With Less
This session will assist dealers in maximizing their resources and efficiency, particularly when budgets or time are limited. Discover how to create smarter strategies, focusing on high-impact activities that generate the most value with minimal effort. In industries like powersports, where competition can be intense and profit margins may be tight, this type of training allows sales teams to increase productivity without needing to invest heavily in additional resources. By emphasizing quality over quantity, salespeople can build stronger relationships with customers, leading to repeat business and referrals, all while reducing waste in time, effort, and costs. This session will go over three key factors: people, CRM, and website calls to action.
Presenter: Jared Dowdy, Vice President of Sales & Strategic Partnerships, Transax Digital Retail

AIMExpo is partnering with Garage Composites and Motorcycle & Powersports News to bring industry leaders and peers together for educational presentations slated for the Dealer Excellence Stage across all three show days.

9:30 to 10:15 am – Dealer Excellence Stage
Garage Composites Session III: LOOK INSIDE
In the spirit of promoting the business, everyone talks about new riders, but few understand the true value of a lead. In this session, Sam Dantzler of Garage Composites will explore the value of a lead, digital or otherwise. He will give quantifiable data as to how many people try to enter our sport, only to get dissuaded by poor dealer experiences, lack of follow-up, or not being allow to shop how they want to. The leads are already there. The new riders are already there. Dealers just need to look within what’s already engaging with your dealership.
Presenter: Sam Dantzler, President, Garage Composites

10:15 to 11 am – Dealer Excellence Stage
Garage Composites Session IV: Using Videos to Maximize Your Opportunities
The shopping environment that human beings operate in has changed drastically over the past four years. The demand for instant answers, immediate gratification, and more than an analog experience demands that dealerships use the newest, most modern tools available. Learn how to use videos as your primary means of communication with your customers, and how to separate yourself from your competition.
Presenter: Tony Gonzalez, CEO, Garage Composites

2:30 to 3:15 pm – Dealer Excellence Stage
Getting More Door Swings: How to Bring in More Customers
The pandemic proved a double-edged sword for powersports dealers. On the one hand, it provided a huge sales boost and brought in a flood of new customers; on the other, it exacerbated people’s desire for quick, easy ordering with the touch of a button from the comfort of their couches. Now that the tide of pandemic purchases has ebbed, how do you woo customers off their couches and into your store?
In this session, learn ways to use online marketing to your advantage to entice riders old and new into your dealership – as well as how you can create a unique store experience that will have customers wanting to come back again and again, bringing their friends with them.
Moderator: Meagan Kusek, Editor, Motorcycle & Powersports News
Panelists: Nathan Kolbe, Head of Marketing, Americas Region, Royal Enfield | James Priestnal, Director of Business Development and E-Commerce Sales, Automatic Distributors | AJ Meisel, General Manager of Plano Kawasaki Suzuki | Gabriel Cruz, Marketing Director of Segway Powersports

3:15 to 4 pm – Dealer Excellence Stage
Powersports Dealers vs. Automotive Dealers: Who’s Winning the Race for the Modern Consumer?
It’s often said that the powersports industry lags 10 years behind the automotive industry in many facets, from vehicle technology to business operations. But this outlook assumes that automotive dealerships have a better business model that powersports dealers should be using. Is that really the case?
In this session, learn how the methods used by automotive dealers and powersports dealers differ, what works and doesn’t work in each model and what they can learn from each other.
Moderator: Brian Ankney, Regional Sales Manager, Motorcycle & Powersports News
Panelists: Vance Harrison, CEO and Chairman of the Board, Motos America | Michael Maledon, President, Elway Powersports

AIMExpo’s new Tech Talks are fireside-chat-style discussions with tech business leaders, giving dealers and attendees the opportunity to have small group conversations to problem-solve and approach tech opportunities and challenges from a different perspective.

10 to 10:15 am – Digital & Tech Sector, Show Floor
Technology Required to Process and Service Financing Operations
Presented by: Horsepower Financial10:30 to 10:45 am – Digital & Tech Sector, Show Floor
Real Data = Real Results: How Leveraging Data Analytics Can Optimize Digital Sales
Presented by: LeadHelm

11 to 11:15 am – Digital & Tech Sector, Show Floor
Find, Win, and Keep More Customers with AI
Presented by: Rollick

11:30 to 11:45 am – Digital & Tech Sector, Show Floor
Instant Credit Leads: Get Monthly Credit Leads that Include Score and Credit Report
Presented by: 700Credit

1:30 to 1:45 pm – Digital & Tech Sector, Show Floor
Empowering Dealers with Data: Unlocking Market Insights and Opportunities
Presented by: Statistical Surveys

2 to 2:15 pm – Digital & Tech Sector, Show Floor
E-commerce for Parts Dealers with Turn 14 Powersports on Shopify
Presented by: Data Here-to-There

2:30 to 2:45 pm – Digital & Tech Sector, Show Floor
Ins and Outs of Title and Registration
Presented by: Auto Data Direct

3 to 3:15 pm – Digital & Tech Sector, Show Floor
Digital Repair Content – How It’s Changed Over the Last 15 Years and Why It’s Hurting Dealerships
Presented by: Service Manager Pro

3:30 to 3:45 pm – Digital & Tech Sector, Show Floor
Distributors and Technology: A Roadmap to Your Online Success
Presented by: Turn 14 Powersports

4 to 4:15 pm – Digital & Tech Sector, Show Floor
Start 2025 Strong with 20 Groups and Tailored Consulting
Presented by: NCM

Thursday at AIMExpo will see the second day of new-product presentations on-stage inside New Product Central. Dealers and media are encouraged to attend the informative sessions, held in booth 2000, between 10:30 am and 2:30 pm.

MIC Business Center, booth 7006, 12:15 to 1:15 pm – For MIC members only, a Lunch & Learn with Synchrony, a premier consumer financial services provider, delivering a presentation on consumer sentiment, purchase trends, and a look ahead.

Protecting and Promoting Powersports
Leaders from Garage Composites, with years of experience working with 20 groups and dealers nationwide, led an open-format panel discussion on the state of the market and a variety of actions retailers must take in order to maximize their business.

Garage Composites President Sam Dantzler started with the importance of dealers to the entire industry.

“The dealers must come first,” he said, speaking to retailers in the audience. “Everything else is downstream of the dealer – the OEMs, the consulting companies, the vendors. We get to make money when you guys make money.”

Sam Dantzler, Jolene Krizan, and Jordon Schoolmeester

Jordon Schoolmeester, Manager of Training, stressed the importance of customer relations for dealers in the post-COVID era.

“I think the COVID era was like that old Etch A Sketch…it just redid everything,” he said. “We had a phenomenal bump in riders, in participants, in awesome people coming into this industry through COVID. Well, we also had a giant bucket of people that were pre-COVID, the giant, huge bucket in COVID, and now we have some people that are still newer to the industry. I tell everybody, let’s not ghost the new buyers.”

“Treat them like a guest in your home,” said Jolene Krizan, Director of Dealer Development. “When I think of a new client, sometimes they come in and they want to not look stupid, right? So, they probably act like they know a lot more than they do. Just find a way to communicate without making them look stupid…kind of just like, ‘Yeah, you probably know this, but….’”

“When a customer walks into your store, what do they want to talk about?” Dantzler asked. “They all want to talk about themselves. And my answer is: Let them. Stop vomiting product knowledge at people and just say, ‘Tell me more,’ the greatest closing line ever created. Take the time to allow the person to feel like we’re having this moment together.”

CEO Tony Gonzalez said that simply doing a better job of responding to customers delivers big returns and, he pointed to research data that he uses as proof with dealer staff.

“I hammer into them to pay attention to the digital traffic log,” he said. “Get in touch with more customers that are reaching out to us. We naturally will sell more units, more side-by-sides, more motorcycles. The numbers are right there.”

And while new customers are vital to dealerships and the industry, Gonzalez said, it’s also important to maintain longtime contacts.

“What activities are we doing…to enrich the relationship with the best customers that you already have?” he asked. “They’ve already spent money with you. You have a treasure trove that sits in your DMS and your CRM, and we would love to see people data-mine that and get to work with the people that you already have.”

The New Political Landscape and Outdoor Recreation Growth
Scott Schloegel, Senior Vice President of the MIC Government Relations Office, spoke during a two-part session on politics and legislation, as well as public land access. Some of his key comments concerned the news this week that the Trump administration levied a 10 percent additional tariff on all Chinese products and Beijing retaliated with its own import taxes on American coal, gas, and other goods.

“Anything that you’re importing from China is going to be 10 percent more expensive,” Schloegel said.

The 25 percent tariffs threatened by the Trump administration against Canada and Mexico are on hold for one month, following separate agreements made among the countries on Monday.

“Make no mistake about it, if those go into effect, it’s gonna hurt our industry terribly,” Schloegel said. “It is going to be very painful for us. It’s going to raise inflation. Prices are going to go up. And what you saw was Canada immediately come out and say, ‘OK, if you’re going to slap 25 percent on us, we’re going to slap 25 percent on you,’ (including) retaliatory tariffs on motorcycles, motorcycle tires, clothing, safety gear, shoes, and footwear, and a whole host of other things. Again, thankfully, that’s been put on pause for a month, but could very well come back again in the first part of March. No question in my mind, it would be paralyzing to our powersports industry if he goes forward with the full 25 percent.”

Ambreen Tariq and Scott Schloegel

“Another issue that’s really important this year is the tax cuts that were done back in 2017,” Schloegel said. “They expire this year. If they don’t get renewed, that means manufacturers are going to face higher taxes. Really important for us to try and get that done. That’s going to be super hard this year. There are a lot of Republicans, actually, who never voted on this, on these tax cuts in the first Trump administration.”

PFAS chemical regulation is one of the biggest issues confronting our industry right now, Schloegel said. The MIC GRO, Technical Programs, and the PFAS Working Group continue to examine PFAS legislation and proposals across the country, work to limit burdensome regulations and bans, and push to delay their starting dates in order to give powersports manufacturers, distributors, and dealers sufficient time to adapt and adjust to new laws.

“You’ve got California, Colorado, Minnesota, and New York, all had new provisions that went into effect on January 1st that you’re gonna have to comply with – and then there’s a key date that’s coming up in July for reporting to EPA,” Schloegel said. “Across a number of states, they’re looking to ban PFAS and…they’ll come up with an arbitrary date – as of this date, you can no longer sell anything in this state with PFAS in it. When they’re doing that, you likely have a stockroom that’s filled with replacement parts that you need to be able to sell. And so we’re working to try to ensure that anytime they’re putting in one of those bans that we also have the ability to have a safe-harbor provision so that you don’t have to just get rid of all that stuff.”

In better news for the industry, Trump nominee Doug Burgum was recently confirmed as the new Secretary of Interior.

“Doug Burgum is a great guy,” Schloegel said. “While he was governor of North Dakota, he started up an Office of Outdoor Recreation…really important for us on the public lands access stuff. He’s got an ATV, he’s got a side-by-side, he’s got a snowmobile. He really understands our industry and that’s going to be great.”

Echoing that view was Ambreen Tariq, Senior Program Director for Outdoor Recreation Roundtable, who spoke during the second half of the session. Tariq noted that Burgum established that Office of Outdoor Recreation on the heels of his attendance at the ORR’s National Outdoor Recreation Executive Forum in Washington, D.C.

“At his confirmation hearing, he shared and very proudly announced ORR’s endorsement of his nomination,” she said. “And made it very clear through his testimony how important outdoor recreation is, as a priority of his work.”

Tariq also celebrated the recent passage of the EXPLORE Act.

“This is extremely important for our industry,” she said. “People spent decades working on this package. ORR led this effort with its members like MIC and many more. They really focus on modernizing federal systems, streamlining processes like permitting and eliminating barriers, and creating data-driven management strategies.”

And, she said, there are provisions in the act that specifically call on federal agencies to identify new opportunities for motorized recreation and deliver new and updated maps for motor-vehicle use on public lands.

The Four Pillars of Operations
Breaking down silos between sales, service, F&I, and PG&A departments is essential for running a seamless dealership. Greg Jones, Content Director for Motorcycle & Powersports News, moderated a panel discussion on Wednesday morning that brought together Angela Hieronimus, CEO of Live Oak Dealer Service; Tom O’Connor, Co-Founder and President of MotoMate123; Justin Quinn, Product Manager at DX1; Alex Reyes, Business Manager at Broward Motorsports; and Maggie Stevens, Parts Manager at ARS Powersports. Together, they explored how improving cross-departmental communication can elevate dealership operations and enhance customer experiences.

The panelists agreed that while individual departments often prioritize their own workflows and performance metrics, this approach can lead to inefficiencies and missed opportunities for dealerships as a whole. By aligning goals and fostering collaboration, dealerships can unlock new revenue streams and improve customer satisfaction.

“I think silos are a symptom of the greater disease,” Reyes said. “And so it’s on us to create unifying goals that make sense for the dealers. How are we cross-training departments? How are we communicating? Is it real-time communication?”

The discussion underscored how even small changes, such as implementing shared tools or fostering regular interdepartmental meetings, can make a significant difference.

“A person in parts should not feel threatened because a salesperson is trying to sell a roof (for) a machine,” Stevens said. “So how do we change the conversation so that, instead of it being a silo, how do we build confidence? And maybe that means we skew pay a little bit…so they get rewarded for supporting and amplifying the other departments. If we’re not amplifying each other, we have a breakdown in the workflow.”

Other key takeaways included the value of cross-training employees to understand different roles within the dealership, utilizing technology to streamline processes, getting to know what drives each of your employees, and creating incentives that reward collaboration rather than competition between departments.

The Impact of Skipping Daily Processes
Dealerships often struggle with maintaining consistent daily processes, falling into patterns that lead to missed opportunities and frustrated customers. Jolene Krizan, Director of Dealer Development at Garage Composites, broke down the reasons behind this widespread issue, including staff shortages and time pressures, while offering strategies to help dealerships overcome these challenges.

“The number one thing – have a written plan,” she said. “Someone told me a long time ago – probably because I used this excuse – a thought is in your head, a plan is on paper.”

Throughout the session, Krizan emphasized the importance of sticking to key processes, and committing to daily routines, from tracking CRM leads to performing thorough trade evaluations and dealership tours. She also encouraged managers to follow through to ensure accountability, and utilize direct feedback.

“If you don’t react to somebody doing something…and I didn’t say anything about it for five days, I’ve just endorsed that bad behavior,” she said.

The session also addressed the mindset shift required to break free from an excuse-driven culture. Krizan reinforced that the key to success is consistency and accountability. She challenged the notion of being short-staffed as an excuse: “Is anyone here fully staffed all year long? Not one of you. So we’re always short-staffed.”

By highlighting the financial impact of overlooked processes and emphasizing the transformative power of consistent daily routines, the session underscored how disciplined execution builds lasting customer loyalty, fosters team accountability, and drives sustainable dealership success.

Capitalizing on Every Customer in the Parts Department
The parts counter is often seen as a service-first department, but Jordon Schoolmeester, Manager of Training at Garage Composites, urged dealerships to rethink that approach. In his Wednesday session, he highlighted how a structured sales process can not only enhance customer satisfaction but also drive significant revenue growth.

Schoolmeester said that with the average dealership processing over 6,600 parts transactions per year, small, consistent sales improvements can translate to hundreds of thousands in additional gross revenue, without any extra marketing spend. The key, he said, is recognizing that the parts counter is an opportunity to enhance the customer’s experience while increasing profitability. But, dealers often haven’t equipped their parts counter workers with the tools they need.

“We haven’t given them a sales process,” he said. “We haven’t given them the opportunity to understand how to structurally build a sale, how to greet the customer, how to go through the presentation, how to figure out what they’re into and then build the sale according to the person that’s in front of you.”

He also addressed a common hesitation among parts staff – the fear of being too pushy. “How many of you have ever bought something to only get home and realize you were missing an additional part in order to complete that job?” he asked. “I can’t think of a single thing you can buy that doesn’t also go with something else.”

Failing to provide customers with the full scope of what they need creates frustration and lost sales. By implementing a structured process, dealerships can transform routine transactions into increased sales opportunities.

Creating a Cultural Hub
Company culture is often hailed as the cornerstone of dealership success, but it’s rarely translated into meaningful action. On Wednesday, Greg Jones, Content Director for Motorcycle & Powersports News, moderated a discussion with David Diaz, General Manager of Irv Seaver Motorcycles; Angela Hieronimus, CEO of Live Oak Dealer Service; and Derek Osner, Manager of Crossroad Powersports, exploring what culture truly means for dealerships and how to bridge the gap between ideals and execution.

The panelists shared insights on the tangible benefits of fostering a strong dealership culture, from improving employee retention to increasing customer loyalty. A major theme of the discussion was the importance of leadership presence and accountability.

“A lot of owners…are absentee owners, and we don’t have the leadership from the very top,” Hieronimus said. “So making sure that you are present in your dealership is extremely important.”

Throughout the session, the speakers provided examples of how intentional efforts to build culture have transformed their businesses. The panelists agreed that dealership culture must be tailored to its specific market.

“You’ve got to remember, everybody’s market is going to be different,” Osner said. “So what works for him may not work for you, may not work for me. That’s why you have to look at yourselves when you get back to your dealership. Find out what your market is needing and meet that need for your customers.”

“You need to figure out what culture would fit and will bring in customers but also retain your employees,” Hieronimus said.

Customer relationships also play a pivotal role in dealership culture. Diaz emphasized that developing friendships with customers, particularly difficult ones, can help mitigate negative experiences.

“We’ve tried to create a friendship with our customers, especially the difficult ones,” he said. “And when they know you more personally… they’re less likely to give you that bad Yelp review or do something else.”

When asked how often culture should be a topic of discussion within the dealership, the panelists were unanimous: It must be an ongoing, daily effort.

“You know, the culture of the dealership just becomes part of every conversation,” Diaz said. “And no matter what you’re talking about, whether it’s getting along with other employees, getting along with the customers, getting the customers to understand how to be decent, it’s part of every conversation.”

Diaz underscored the most fundamental aspect of dealership culture: listening.

“Whether we’re listening to the customers as to what they need, whether we’re listening to our employees as to what they need…sometimes just grabbing a cup of coffee and getting in the background and kind of hanging out and overhearing conversations (is important),” he said. “Listen and just look, and you’ll pick up an awful lot that way.”

Conversations on Security, AI, and Digital Retailing
AIMExpo’s Tech Talks debuted yesterday in the Digital & Tech Sector on the show floor, bringing dealers and attendees together for fireside-chat-style discussions on technology-driven challenges and opportunities. Industry leaders tackled topics ranging from security and fraud prevention to AI-powered customer engagement and digital retail strategies.

Security and compliance were key themes. Accelerate2Compliance provided insights on security incident response and regulatory requirements, while 700Credit and FlexPath DXP addressed identity fraud and verification, highlighting tools to help dealerships safeguard transactions and customer data.

AI-driven solutions were another focus. Rollick explored how artificial intelligence can help dealerships attract and retain customers, while Podium presented strategies for leveraging AI in sales and communication. Dealer Spike shared digital marketing techniques to help dealerships differentiate themselves in a competitive landscape.

Discussions also covered evolving consumer trends and the role of digital retailing. Cycle Trader examined shifts in buying behavior and the increasing role of online marketplaces, while the National Powersports Dealer Association provided updates on its initiatives to support and advocate for dealers.

The Women in Powersports Networking Lunch provided female AIMExpo participants an opportunity to gather with longtime friends and colleagues and make new connections. Gifts, courtesy of Synchrony, included bracelets from ETHICGOODS that were handcrafted by women – including former victims of human trafficking – and spelled out the word “empower” in Morse code.

“We’re really encouraged by the turnout we received,” said MIC President and CEO Christy LaCurelle, who delivered a short welcome at the event. “We’ll have to reserve a bigger room for next year.”

MIC board members hosted its Lunch & Learn for association members only, inside the MIC Business Center. Laurette Nicoll – reporter, host, producer, and emcee – moderated the panel discussion featuring MIC Chairman Derek Brooks, Vice Chair John Hinz, Secretary/Treasurer Jim Woodruff, and Directors Tim Calhoun, Ashmore Ellis, Kerry Graeber, Robin Hartfiel, Shawn McLean, Paul Langley, and Bill Savino. Among a number of topics, getting “up close and personal,” they discussed memorable rides, first bikes, and their own industry influences.

Exhibit Hall Hours
Thursday – 9 am to 5 pm
Friday – 9 am to 1 pm

AIMExpo Special Events

A place central to everything where you can recharge, reset, network, catch up – on business, friendships, emails, voicemails, and anything else you can think of. Courtesy of Transax Digital Retail, the Dealer Tech Zone is your remote office on the show floor.

Every day, technology plays a more prevalent role in making business more efficient, more profitable, and more sustainable. A group of forward-thinking, progressive exhibitors asked us to build a curated space on the show floor where dealers could easily find companies that offered digital and technical solutions to everyday retail business. The Digital & Tech Sector, centrally located on the floor, showcases these brands and also includes an area for Tech Talks – fireside-chat-style discussions with tech business leaders, giving dealers and attendees the opportunity to have small-group conversations to problem-solve and approach tech opportunities and challenges from a different perspective.

An outdoor-inspired space featuring the 2 Wheel Custom Showcase, 4 Wheel Showcase, and serving as the home of the Disruptive Thinking Stage. The Backyard highlights the culture, craftsmanship, and creativity of the powersports industry. It will also host VAHNA magazine’s “Backyard Cinema,” offering screenings of finalist videos from its 2024 Motorcycle Film Festival.

Right at the main entrance doors, the AIMExpo Starting Line provides show-goers a place to plan their show experience and make the most of their time in Vegas. The Starting Line will be home to the MIC Research Center, where our team will be available to answer questions and talk through the data and statistics offered by the MIC – including a newly released Motorcycle Statistical Annual – and our data partners. Attendees will also find an expanded New Product Central featuring just that – new products as well as the New Product Presentation Stage. This area will also include the Garage Composites live podcast booth, Moto Trainer moto simulators just for fun, the NPA live auction, a lounge area, free coffee – fueled by Drag Specialties – and an interactive floor plan and schedule to best plan out your days.

The AIMExpo industry trade show is partnering with The One Motorcycle Show, North America’s largest independently owned custom bike show, at the Western Hotel in downtown Las Vegas, February 7-8. As part of the collaboration, a VIP preview event for all AIMExpo exhibitors and attendees will be held at 6 pm on Thursday, giving the industry early access to The One Moto Show before it opens to the public Friday afternoon.

The custom segment of motorcycling is more popular than ever and an influential category within the industry. The 2 Wheel Custom Showcase will highlight some of the country’s best custom builders showing off their latest custom builds.

The 4 Wheel Showcase is dedicated to showing the progression of ATVs and side-by-sides with curated units provided by the industry’s leading manufacturers. As this category grows, more and more OEMs and aftermarket companies are building vehicles and parts to cater to four-wheel customers. Here, you’ll find unique vehicles built to satisfy the ever evolving four-wheel customer.

MIC members will have complimentary access to the conveniently located MIC Business Center, featuring workstations, device charging, printers, meeting rooms, storage, and a lounge with beverages and lunch.

AIMExpo attendees who are not yet MIC members are invited to contact and meet with MIC staff inside the Business Center, today through the end of the show. A wide variety of powersports businesses can join and benefit from MIC membership. Learn more at the MIC Business Center on the show floor, booth 7006.

Be a Part of the Only Unified Powersports Industry Trade Group

Government Relations: Take part in legislative Capitol Hill Fly-Ins. Reach and influence lawmakers in ways that promote the industry. Receive government relations summaries, reports, charts, bulletins, and notices.

Research: Access proprietary industry statistics and sales data that can help your business grow. Members also get complimentary aftermarket reports from Lightspeed.

AIMExpo: Get a show credit for booth space and receive complimentary access to the MIC Business Center. Members who are in Las Vegas this week and renew space for the 2026 show will receive a $200 per-booth credit with a maximum up to 50 percent of their booth fee.

Stay Informed: Learn about issues affecting you and your livelihood through the MIC RideReport and MIC members-only Executive Briefs.

CardConnect: We understand that running a business has its challenges, but we believe accepting customer payments should not be one of them. That’s why we partnered with CardConnect to offer you the perfect payments solution for any business. Plus, when switching to CardConnect, you’ll receive exclusive member-only discounts and rates. Contact us today for a complimentary savings analysis.