TL;DR
- AT&T launched a new ad campaign with Luke Wilson targeting T-Mobile’s “untruths,” emphasizing trust and reliability.
- The company claims it has stronger coverage and better network consistency, while also highlighting massive infrastructure investments totaling $145 billion.
- Despite some valid points, the campaign may not be enough to overcome AT&T’s weaker performance in regions where T-Mobile and Verizon dominate.
While Verizon and T-Mobile seem engaged in an active and dynamic battle for our cellular souls, AT&T is a bit different. It continues to build out a stable cellular and fiber network and has even managed a few important acquisitions, but it does it in a way that’s much quieter and pretty boring on the surface. Now it seems it’s finally ready to make a little noise, as AT&T has announced a massive new campaign designed to go after T-Mobile for its so-called “Untruths”.
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