The entire system is underpinned by Android Automotive OS, integrating the Audi Application Store directly into the MMI. Apps like YouTube are available immediately, eliminating the need to connect a smartphone – although smartphone mirroring does come as standard.
For seamless interaction with the system, the Audi Assistant voice control, powered by the A6 e-tron’s self-learning AI, can help with tasks like navigation, charging queries and weather updates. It can even connect directly to ChatGPT for general knowledge questions, providing a seamless and highly intelligent conversational experience.
Visual Clarity
Audi’s third pillar, visual clarity, ensures that the cabin communicates purpose and order through design. Every surface, every control, and every digital element is integrated into a single sculptural composition. The soft-wrap dashboard not only provides comfort but visually unifies the space, hiding technical complexity behind clean lines and subtle transitions. As Ramon Bäurle says: “A good interior is a combination of several key elements that make up a perfectly balanced product – it needs strong technical clarity.
“All the features need to be integrated in a way that’s not distracting, helps the driver and passenger, and has a strong, clear theme. A good interior also gives strong weighting to both the driver and the passenger, because the passenger is an essential person.”
This philosophy extends to functional elements. Displays are angled for optimal sightlines, and the materials themselves differentiate function. Comfort-oriented areas are designed with generous surfaces and soft materials. In contrast, the precisely designed control areas in high-quality, high-gloss black emphasise the clarity of interaction with the vehicle. The slim air vents also seem to disappear into the background, contributing to the ultra-clean aesthetic.
Material-driven Design
Materiality is not an afterthought in the A6 e-tron; it is a core part of the design story. As Ramon put it: “High-quality materials can make a huge difference in both physical and perceived value, so it’s important that all the touchpoints close to the driver and the passenger are of the highest possible quality.”
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