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Europe’s premium brands can’t afford a second wave of EV blunders


Volvo’s boss has spoken about his hopes that rivalry between the company’s upcoming EX60 and the new BMW iX3 and Mercedes GLC EQ will spark renewed interested in electric cars at the premium end.

The whole industry should be thinking the same. So far the European premium brands have failed to provide the leadership from which enthusiasm in new tech usually emerges from.



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