At a time of unprecedented change within and pressure on the automotive industry, having three CEOs in a little over five years will do strange things to a firm.
Gernot Döllner has been in Audi’s top job for almost two years and has spent a fair chunk of that time unpicking some reactionary and occasionally bizarre decisions of predecessors.
His reversal of the previous decision to end the development and sale of combustion engines was an obvious move. There was also a victory for common sense when he cancelled a plan to rename Audis with odd and even numbers based on their powertrains.
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