Nothing crashes Apple’s party with cheeky Phone 4a series launch teaser

Nothing co-founder and CEO Carl Pei took to X to share the company’s latest guerrilla marketing tactic: digitally spray-painting Apple’s March 4 event invite with “Nothing” and “5 March.”

Apple’s March 4 event is expected to be the launch event for the iPhone 17e, an iPhone with an expected $599 price tag designed to serve as an entry point into the Apple ecosystem. Meanwhile, speculated prices are $475 for the Nothing Phone 4a and $540 for the Nothing Phone 4a Pro. The Nothing Phone 4a series won’t directly compete with the iPhone 17e as they target different audiences, even in markets like India, but that hasn’t stopped the company from jumping on the iPhone hype bandwagon.

Leaker Yogesh Brar recently shared on X that the Phone 4a series could get an updated camera setup and a new glyph implementation. However, he also recommends that Nothing Phone 3a series users don’t need to upgrade to the Phone 4a series.

Previous leaks suggested that the Nothing Phone 4a series is expected to feature Snapdragon 7s SoCs, up to 12GB of RAM and 256GB of storage, and a modest battery bump. The Phone 4a Pro is also expected to bump up to an IP65 rating and potentially get eSIM support. We’ll have to wait for the company to either confirm these specs before the launch, or wait for the launch event.