TL;DR
- Google’s upcoming screenless fitness band could be called “Google Fitbit Air.”
- Its launch could be accompanied by Google rebranding the Fitbit Premium and personal health coach services.
- NBA’s Stephen Curry has been quietly testing the new fitness band for months.
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According to 9to5Google, the upcoming wearable could be called the “Google Fitbit Air,” a name that likely points to its lightweight, minimal design.
The publication also says Google plans to rebrand Fitbit Premium as “Google Health,” with the new service expected to debut alongside the Fitbit Air band. Fitbit’s personal health coach, currently in public preview, may also be renamed “Google Health Coach” when the new band arrives.
If this pans out, it would suggest Google is tightening its grip on the Fitbit brand by putting its own name front and center on new products. There’s still no word on when the band will launch, but with Google I/O just weeks away, an announcement could be right around the corner.
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